Tuesday, 24th April 2018
24 April 2018
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Successful SEO

Successful SEO – ways and means

What Is SEO?

“SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.”

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All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

How Does Google™ Rank Pages?

Google™ promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because the useful content is shared in blogs, twitter feeds etc., and over time Google™ picks up on these authority signals. This virtuous circle creates strong and sustainable Google™ rankings.

Simple Guide to Getting Better Search Results

  1. “Write fantastic, useful content that uses words and phrases used by people who search for your products and services.”

  2. “Make it easy for people to share and link to it.”

  3. “Keep doing it!”

Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects, it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders this SEO.

Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them but why!

How to SEO your website in 10 steps

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Step 1 : How to SEO your domain name

What   :Your domain name is something like www.nameyouchoose.com

How & Why       

  • If you haven’t registered a domain yet look for one that contains at least one of the keywords you want to rank for.
  • Avoid Exact match domain names.
  • If you already have a website established consider skipping this, it’s only for an ideal world.

Example  www.bicyclesmytown.com is better than www.franksbicycles.com

Step 2 : How to SEO your URLs

What

  • A URL might be something like www.yoursite.com/thepageiwanttorank.html. The part we are talking about is thepageiwanttorank.html.
  • In WordPress, it is known as the ‘permalink’.

How & Why      

  • Your purpose is to help search engines understand the content of the page because they place weight on the content of the URL and to make your page look more attractive in the search engine results.
  • Your URL should match the page title but you can strip ‘dead words’ out of it such as “and”, “or”, “the”.

Example    

  • Good example: If your page title is ‘bicycles for sale in my town’ your URL might be bicycles-for-sale-mytown.html.
  • Bad Example: A URL like page.php?product=bicycles&town=anytown&transaction=forsale.

Step 3 : How to SEO your page titles

What

  • Each page has one title and this can be found:
  • within your HTML code tags <title> and </title>
  • are usually the post title in WordPress but can be edited if you have a plugin such as SEO for WordPress by Yoast.

How & Why    

  • Your page title tells search engines what your content is about (and they will believe you if the content matches) so you should be looking to get one or two of the keywords you want to rank for in here.
  • The page title is also the blue text users click on in the search results of Google, Bing, Yahoo, etc. so it should be interesting and engaging to encourage visitors to click through.
  • Every page on your site should have a unique title of no more than 70 characters (or it won’t show fully in the search results).

Example    

Example: If you were trying to rank for “successful website” then the title 10 steps to a successful website would be better than Things to make your site more popular because of the former a) contains your keywords and b) is more attractive to users when seen in the search results.

Step 4 : How to SEO your meta description tag

What

  • Each page has one meta description tag.
  • In the HTML code it looks like this: <meta description=”The description of the page” />.
  • In WordPress, the first 170 or so characters are taken from the post but you can edit this if you use a plugin such as SEO for WordPress by Yoast.

How & Why      

  • Every page should have a unique meta description of up to 190 characters which provides a summary of the page.
  • Meta descriptions often show as the black text in search results so they should be attractive and motivate internet users to click through.
  • Meta descriptions are ignored by search engines but as they can appear in the search results optimizing them is essential.
  • If in doubt use the first 190 characters from the pages visible content (not including the title).
  • Do not list keywords or go far over the 190 character limit.

Example    

Sticking with our ‘bicycle shop in any town’ the home page meta description might be: “We stock a wide range of bicycles for sale and we’re open 7am to 7pm daily. Find us on the High Street, Anytown, call us on 0800-1975-765 or order online 24/7/365. Low prices guaranteed”.

Step 5 : How to SEO (or not) your meta keyword tag

What

  • If you have these you will find them on each page:
  • within your HTML written as <meta name=”keywords” content=”keyword one, keyword two, keyword three” />.
  • in WordPress, there is often a field called “keywords” for each post or static page.

How & Why       

  • If you have keyword meta tags get rid of them. They are ignored by search engines and only assist your competitors in knowing what you are trying to rank for.

Example    

None – don’t do it!

Step 6 : How to SEO your keyword density

What

  • Your keyword density is the percentage of times the keyword (or phrase) that you are trying to rank for shows on each page.
  • So if one of your keyword phrases is ‘bicycles’ and this appears twice in 100 words of content your density is 2%.

How & Why       

  • Keep your keyword density for each word or phrase between 2 and 6% in order not to appear spammy and to ensure your text is easy to read.
  • Be aware that the major search engines understand different words that have the same meanings such as ‘car’ and ‘automobile’.
  • Make sure your keywords appear naturally within the main text content of the page.

Step 7 : How to SEO your internal links

What

  • Internal links are any links within your website that take the user to another page within your website.
  • The text within the link is known as anchor text. For example <a href=”myotherpage.html”>This is the anchor text</a>

How & Why       

  • Whenever possible make your link text (rather than a graphic) and make that text descriptive (see examples below).
  • Where you have no choice but to use ‘click here’ or ‘see more’ consider changing them into graphics so their text is ignored and then use the title tag within the link code to be descriptive.

Example    

  • If you are linking to a page about ‘bicycle wheels’ use ‘bicycle wheels’ as the text of the link, not (for example), ‘click here’.
  • If you look in the box below I have not used click here as the link, instead I’ve used the title of the page I’m linking to.

Step 8 : How to SEO your code

What

  • Web sites with poorly written code undermine the confidence search engines have in them because they will not be sure your pages will display correctly in all the different browsers such as Internet Explorer, Firefox, Safari, etc.

How & Why      

  • For websites written in code before HTML5 use the W3C Validator service.
  • For websites written in HTML 5 use validator.nu.
  • Note you may not be able to reduce your errors to zero (some additions such as Facebook can cause issues) but you should look to minimize any mistakes within your control.

Step 9 : How to SEO your visitor behavior

What

What your visitors do has a direct bearing on your organic rankings so you’ll need to understand what makes them stay … and what makes them leave.

How & Why     

  • Make sure you have Google Analytics and Google Webmaster Tools set up correctly for your website.
  • Learn to analyze the successful pages and the not so successful pages by considering the click through rates, bounce rates, time on site, exit pages, visitor flow, etc.

Step 10 : How to SEO with link building

What

Links from other websites to yours tell the search engines you are popular so long as they are quality links from quality websites.

Ideally, the content you create should persuade others naturally to link to you or share your content on social media platforms such as Facebook, Google+, Twitter, etc. so always consider your content as your number one link building tool.

How & Why       

  • Do not engage in any link building ‘programs’ or software. These are the fastest way to getting you banned from Google.
  • Think quality, not quantity. One good link is worth 1,000 poor quality ones.
  • Remember links from social media such as Facebook, Google+, Twitter, etc. count so make it easy for your visitors to share your content.

Creating a Successful SEO must Follow

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Step 1: Make a List of Keywords

Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about 10 keywords associated with your product or services. Plug these keywords into Google’s Keyword Tool  and find variations that make sense for your business.

Using search volume and competition as your measure, narrow down your list to 10-15 keywords you would like to rank for. Then rank this list in order of priority or relevance to your business.

Your keyword list should be a living and breathing document that you review and update at least once a month. This will make sure you stay in keyword research mode and keep your keyword list evolving with industry and search trends.

Build Keyword-Focused Pages

When it comes to websites and ranking in search engines, it’s always better to have multiple web pages tailored to specific keywords or phrases. Trying to get one page to rank for a handful of keywords can be next to impossible.

Use your keyword list to determine how many different web pages you should create. Ultimately, the number of web pages you create should coincide with how many different products, offerings, and locations your business has. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

Each web page needs to include relevant content for your prospects and customers and should include pictures and links to pages on your site to enhance the user experience.

Create a list of all the different web pages you would like to create and rank them in order of importance. Then, create a schedule and devise a plan of attack to get those pages built. You will continue to roll out new web pages and enhance existing ones as you continue your keyword research and optimization. Keep your list updated and prioritized by what web pages will help you to best achieve your business goals.

Step 3: Set Up a Blog

Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up, and make a point to blog at least once a week. Remember, you are blogging primarily for your audience, not the search engines. Write about things your audience and/or prospects are interested in, make sure you’re including relevant keywords where appropriate, and your audience will naturally find you.

Step 4: Create a Link-Building Plan

While our first three steps were dedicated to on-page SEO tactics , link-building is the primary objective of off-page SEO, and it’s also a huge factor in how search engines rank your web pages. Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small – maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website. Another great way to attract inbound links is to use your blog to post articles related to current events or news. That way you have shot of getting linked to from an industry influencer or other bloggers in your industry.

Step 5: Stay Current on SEO News & Practices

Like the overall marketing landscape, the search engine space is ever-evolving. Staying on top of current trends and best practices is a difficult task, but there are multiple online resources that can make it easy for you to stay on top of SEO news and changes that may impact your website and your SEO strategy. Here are a few resources to check out:

  • SEOmoz
  • SEOBook
  • Search Engine Roundtable
  • Search Engine Land
  • This Blog!

Step 6: Measure and Track Your SEO Success

SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success. Create a monthly dashboard using Excel or a web analytics package so you can monitor how much traffic comes to your website from organic search.

Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.

5 Best Image Optimization Tips and Tools for SEO

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  • Optimizing images for SEO is one of the basic on page SEO technique for improving rankings of your blog.
  • You’ll often hear the advice that you should make use of good images and visuals in your blog posts. However, along with it, the way you optimize the images on your blog posts matters a lot. Optimizing images properly give you an edge over the competitors in your niche.

Use relevant images

  • Using relevant images is  the best image SEO tip, anyone can give you right now. I’ll tell you why.
  • Do you know that when you upload an image of a certain flower, Google can determine what flower it is? Yeah. You heard it right.
  • Google has learned the capability of recognizing the images that it come across. It is made possible with the help of machine learning and artificial intelligence.
  • That means Google can now know if you are using irrelevant images in your blog posts. Google has recently developed a software that can determine the image and describe it in complete sentences.
  • Here’s an article by ClickZ on how it affects marketers and indirectly bloggers like us.
  • The takeaway is that, always use the image relevant to the content you are writing. Because, Google can now expect the images that should be in your content.

Use meaningful image names

  • The auto generated images are like DSC002, SCR001 or like IMG123, so on…
  • You should rename these images to meaningful ones before uploading them to your blog posts. The image names should have 2-5 words in it.
  • Like if you are uploading an image of Lotus, name it as “lotus-flower.jpg“. It helps a lot for you to gain some organic traffic from Google images.

Use proper ALT tags

  • Google has become intelligent enough to detect ALT tag manipulation and stuffing.
  • ALT tags are meant to describe the image in some words. It helps search engines determine the image. If the image is broken for some reasons, the alternate text is what which is displayed instead.

Tips for ALT tags

  • Keep it concise.
  • Keep it self-explanatory.
  • Include a keyword in it (once).

Missing to put ALT tags for the images, is a mistake as far as on-page SEO is concerned.

Some bloggers, misuse ALT tags and stuff keywords in it. In fact, last year I was using a plugin that automatically stuffed ALT tags on my blog, and crushed my search traffic.

Resize the images properly before uploading

  • Resizing is one of the important things you should do to reduce the overall size of the image you are uploading.
  • Most of the screenshots that you take are more than 1000px wide. This unnecessarily increases the size of the image. For my blog, I use the images that are 640 px wide. So before uploading any image to my blog, I resize it to 640 px wide.
  • You can use tools like FastStone Photo Resizer and Bulk Image Resizer. I find the latter one more handy.
  • For Mac, you can use software like iResize or you can directly do it with your terminal (refer the tutorial). Just drag and drop the images to load up the file name. I find the Terminal method easy.

Compressing the images losslessly

  • If you edit your Photos on Photoshop, you can use the option “Save for the web”. This option optimizes your image for the web, using only web-friendly colors in your image. It decreases the size of your images by at least 130%.
  • You can trigger the option by pressing Control + Shift + Alt + s in Windows and Command + Shift + Option + s in Mac.
  • Even after doing this, there’ll be a room for compressing the images losslessly.
  • For this, there are several softwares. The best of them are RIOT for Windows and ImageOptim for Mac. These are the image compressors I am using right now.
  • If you are searching for the best JPG/JPEG compressor for both of the platform, then give JPEGMini a try.

Other power tips to reduce the image size:

  • Use bicubic sharper option while saving in Photoshop.
  • Reduce to lower color palette.
  • Reduce the resolution, and make sure the image appears lossless.
  • Reduce the depth of the image.

After doing these things, upload the image to your WordPress blog post.

You can also install WordPress plugins like WP Smush It or EWWW image optimizer. These plugins strip off additional information and compress your images losslessly, on the WordPress end.

Finally

What image format is best?

  • JPG, PNG, and GIF are the most popular image formats on the web. GIF is meant for animations. Using GIF images in excess may harm your SEO. So, it’s out of the topic.
  • JPG suits well for images of people, cats, flowers and landscapes. PNG suits well for screenshots, and other textual images.
  • Using PNG for portrait images may unnecessarily increase the size of the images. On the other hand, using JPG for screenshots increase the size unnecessarily. Keep these things in mind.
  • You can use both the formats of images on a single page; mixed up. No issues. It no way hurts SEO.

Why does image optimization matter?

Ther page load time is one of the Google ranking factors. Google recently stressed the importance of mobile user experience. So, the elements that take most of the time to load are images. These images should be properly optimized to make the most of SEO.

5 Working SEO Tips For YouTube Videos To Rank Higher in Search

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All we know that youtube is the second biggest search engine on the planet after google, it generates an estimate 92 billion page view each month which also provides huge traffic to different websites and blogs, and about  35 hours of video are uploaded every minute.

Title of the video – Use Keywords

Video title is the name of your video by which one can know that what is inside your video, having title which perfectly matches to your video content will be very friendly to viewer and also to the youtube algorithm for SEO, give the suitable title to your video here is the ways by which you can get SEO optimizes title for video-

Take advantage of search engine auto-complete feature, if your video is about something which you think people will search on google like tech tutorials , then use auto complete feature of google

Here you can notice that I have typed few keywords and google is suggesting me to check all these results, this is because these are most searched queries regarding your keywords, you can put the suggested query by google as your video title  this will give you good ranking on the google search.

If your video content is about something which you think people can search it on youtube like the music video or live tutorials then take advantage of the youtube auto complete feature .

Description of the video.

Write the description about your video content, first, 2-3 lines matter a lot to rank your video high in search engine, give a short description in 2-3 line which covers the theme of your video and what is going to be inside the video. you can also use search engine auto-complete keyword phrases as your description. If the searched keyword is matching in  first 2 line of your video description then the video will get the higher ranking.

Naming your video file before upload.

You have created and edited your video and it is ready to upload on youtube, but you rendered your video file  as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4, naming your video file as your focused keyword actually tells the search engine that what can be inside your video, Search engines cannot look inside video content this is the file name which tells search algorithm that what  your video is about to.

Having video file name as your video title helps search engine to easily index video and it gets the higher ranking. So put your targeted keyword into video file name.

Use closed caption (CC)  feature in your video on youtube.

Use closed caption feature of youtube, this will shows your text over the video which helps viewer to understand your video narration and can be translated into different languages, upload transcript of video,  actually transcript contain the text of what was said into video, youtube’s new algorithm automatically convert your voice into transcript which makes easier to activate it or you can also write closed caption if your video doesn’t contain voice.

Tagging & Keyword research for YouTube video.

Tags are another important way to get ranking in youtube search, here are few tips to put tags in your video-

List specific tags first :-  Write your main keyword first, doing this will put weight in algorithms.

List general tags :- Write general and matching keyword (Example-  If your main keyword is “Shoutmeloud” then general tags can be “Blogging tips” , “Harsh Agrawal” ,” WordPress help”, like something ).

Also include the misspelling of your  tags :- Like if you have keyword “Real SEO” then also put “Real SEO”  How you know peoples are searching for you, go to youtube analytics and check for Traffic resources.

Include singular and plural of you tags, like if your keyword is ” Tattoo Art” then also put ” Tattoo Arts”,  and separate your keyword into different tags like ” Tattoo”  & “Art”.

Include Phrase into tags such as your long tail keywords.

Keyword Research for Youtube Videos.

Getting keyword idea is one of the important parts of SEO, you cannot think all possible keywords to include in your video, here I’m using Google Display Planner tool to get keyword ideas, basically google has two such tools Keyword Planner and Display Planner, I recommend you to use Display Planner in order to get relevant keywords.

All the Best…………………………….

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