Thursday, 8th March 2018
8 March 2018
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Samsung curved TV

Samsung curved TV

Samsung curved TV Highlights

Pictures have More Depth

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The first thing many people say when they first try out a curved TV is that the picture feels 3D. This is because the curved screen makes the image exist on multiple depth planes  with a physical foreground and background – like a 3D image or the world around us, come to that. So important is this depth attribute that Samsung uses processing on its curved TVs to make images marry up more effectively with the curved nature of the screen.


Every seat is the perfect seat when you’re watching your favourite shows or content on the Samsung Curved UHD screen. Designed with a 4.2m radius curvature optimized for the average viewing distance¹ of most living rooms, it also offers a wider field of view by shortening the distance between you and the screen’s corners and hence creating more natural viewing angles.


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Lose yourself completely in the depth of the drama as the Samsung Curved screen draws you in and surrounds you completely, delighting every sense. By analysing different areas of the image, Samsung’s Auto Depth Enhancer technology applies differing levels of contrast enhancements to each area to deliver a superior sense of depth never seen before  making you feel like you’re part of the drama.

UHD Up-scaling 

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UHD Upscaling in Samsung TV, delivers the complete UHD picture experience with a proprietary process including signal analysis, noise reduction, UHD upscaling and detail enhancement to seamlessly upconvert SD, HD or full HD content to UHD-level picture quality.

With the Samsung UHD Picture Engine, you can enjoy various kinds of content with near UHD-level picture quality, even if it’s not from a UHD source. Samsung’s innovative processing enhances broadcast TV shows and movies as well as video on demand and more. That means not only does it process UHD sources at crisp 4K resolution, it even converts lower-resolution content to a level of clarity that’s almost like Ultra High Definition.

Samsung Curved Audio System

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Samsung’s curved sound bar completes the perfect curved TV experience, and the Radiant360 wireless multiroom speaker equally projects audio in all directions. Wherever you move, you’re always in the sweet spot.

Screen Effect

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Logic dictates that curving the edges of the image forward should reduce viewing angle support, not increase it. However, LCD TVs have a directionality problem, whereby the way they push light through their LCD arrays means that viewing from down an LCD TV’s sides means you usually have to put up with quite drastic reductions in colour saturations and contrast.

With curved screens, though, the way the curve adjusts the direction of the emitted light means that contrast and colour retain almost perfect accuracy if you watch from the side – right up to the point, at least, where the curve causes other viewing angle issues discussed in the ‘cons’ section

Benefits of a Curved Screen

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Before even switching the TV on, I really liked the way it looked. This may seem like a redundant statement because it really shouldn’t matter what a switched off TV looks like, but in a house where games consoles are polished and neatly stacked on shelves, controllers are lined up like parked cars, and surround speakers sit equidistant to either side, looks matter.

Switch the TV on and it isn’t immediately clear what all the curved screen fuss is about. HD – even 4K – footage looks as good as ever, but not particularly better than before. It certainly isn’t the quantum leap going from SD to HD a few years ago was, and it doesn’t have the look-at-me clout of the ultimately ill-fated 3D TV.

What curved screens do is alter the way light is reflected by them. The amount of your living which gets reflected in the screen is reduced compared to a flat screen; the reflection is just as strong, but you won’t see a dead-on reflection of yourself during every dark scene. The curved screen also helps to add depth to the picture, but this is a change you only really notice once you have been told to look out for it.



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